About the Project
For Bradesco Bank’s annual gala in São Paulo, MídiaDub commissioned a complete visual identity for the event’s large-scale video scenography.
Designed to evolve with the rhythm of the evening, the content moved through distinct visual chapters for each phase of the ceremony, from atmospheric transitions to key award moments. Every sequence was developed in dialogue with the lighting and stage design, creating a cohesive environment across the full show.
From initial concept through final delivery, the visual language was shaped as a unified system combining traditional CG production with real-time content created in TouchDesigner.
The result was a flexible and distinctive multimedia scenography, giving each moment its own character while maintaining a strong visual identity throughout the night.
Client
Bradesco Bank
AgencyMidiaDub
Category
Multimedia Design and Art Direction
THE EXPERIENCE
THE PROCESS
Photography and Video property of MidiaDub and affiliate partners.